Johnnie Walker x Mastered, gave a briefing to all alumni of the Mastered Photography course. Johnnie Walker launched a ‘BlendersBatch’ in October 2016, 3 new blends. The brief was to create images with ‘The Joy of Experimenting’. The final results are part of a competition on Instagram under the #JWBrief #JWBlendersBatch. Deadline: 10 November 2016. Here I share the whole story, from start to concept to the final result.